Job Description

Do you want to join an awesome national growing coffee shop chain?! Do you want to work in a fun and easy-going work environment? Do you want to hone-in on your social media & marketing skills with some of the best professionals in the industry!? Then you'll fit in perfectly with our corporate marketing team here at Pilar Coffee Bar!

We are looking for a Marketing / Social Media / Content Manager with experience in managing multiple accounts, placing social media paid advertisements, engaging influencers, and customers via the platforms and more. Some proficiency in graphic design/Adobe design programs such as Canva, Photoshop, Illustrator, Premiere or After Effects is a plus.

Our ideal candidate is an outgoing, hard-working, diligent, and a willing to learn team player who will play a pivotal role in managing, scheduling, and creating digital content for the brands as well as across various social media platforms, while up-keeping customer messages, comments, and reviews via social media/review platforms.

Responsibilities

• Create & developing social media strategies

• Create digital content in accordance to deadlines

• Manage a variety of social media pages for each location

• Provide excellent customer service via social media and review platforms

• Place geo targeted paid social media advertisements per platform

• Assist Director of Marketing in developing campaigns

• Organize content photoshoot/video shoot days

• Edit footage/photos needed for social media or other collateral

• Create social media calendars for planned content

• Schedule and book social media influencers to store locations

• Post and schedule out content for each store location per platform

• Assist Director of Marketing in executing marketing campaigns & product rollouts

• Create digital content & collateral for franchise owners

• Develop and execute video shoots for a variety of platforms including Tik Tok, YouTube, Instagram, and Facebook.

• Create analytical reports for each platform or social media paid advertisement completed

• Collect and deliver analytical findings to franchisees after every social media campaign push

• Develop and monitor lead generation ads

Qualifications

• Proficiency with many social media platforms including Instagram, Facebook, Tik Tok, YouTube, etc.

• Knowledge of placing social media paid advertisements

• Strong understanding in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

• Must have the diligence on monitoring all social media accounts

• Proficient/have a good grasp on videography and editing

• Proficient in creating relevant digital content depending on purpose

• Understanding of photography and editing

• Understanding marketing tactics and brand awareness

• Proficient in utilizing social media management platforms

• Must be teachable and willing to learn

• Must have the ability to jump from project to project

• Proficient in following trends and current events

• Excellent customer service

• Great organizational skills

• Proficient in Adobe Creative Suite a plus!

• Experience in WordPress a plus!

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