Job Description

Orthopedic Sports Physical Therapy of Kentucky is looking for a PART-TIME Physician Liaison/Marketing Representative!

At OSPTKY, you’ll find an amazing culture because we want our employees to love coming to work and do what they love- helping our patients get back to their everyday lives. We provide you with a fun, family-like environment, support, career growth opportunities, and unmatched resources to do amazing work! 

The role of the Physician and Community Marketing Representative involves cultivating and nurturing strong customer relationships,  with a primary focus on promoting and bringing awareness of OSPTKY services to local physicians and potential patients in the community . Engagement with employers and payers may be required. This position does not involve creating ads, enhancing SEO/SEM, or website development. Working closely with the CEO, Marketing Director, and Clinic Directors, the Physician and Community Marketing Representative plays a critical role in implementing strategic marketing initiatives across the organization. This position presents as the face of the company at community events!

• Part Time (20 Hours/ Week)
• Pay Rate: ~$20-$25/Hour
• Territory: Greater Lexington area

Physician Marketing and Relations

· Develop and maintain relationships with targeted physicians and other clinical referral sources.

· Work closely with the CEO, Marketing Director, and Clinic Directors.

· Complete eight (8) direct physician contacts per day/16-20 per week.

· Attend and host physician and community/patient events including Chamber of Commerce meetings, local health fairs, vendor booths, local fitness and health related businesses, community talks, community-based and business to business networking events, and more.

Provide opportunities for physical therapists to interact with customers and referral sources

· Communicate effectively with referring providers and their office staff.

· Participate in monthly marketing meetings.

· Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.

· Coordinate with various staff to ensure customer requests are handled appropriately and promptly.

· Generate a consistent routing schedule to meet the needs of both internal and external customers.

· Maintain ongoing physician referral information and relationship/sales activity in Salesforce.

· Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

· Work closely with the CEO, Marketing Director, and Clinic Directors in planning, organizing, and attending community special events.

· Develop local community relationships through sponsorships and partnerships.

· Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.

· Assist in the preservation of the corporate identity.

Planning and Training

· Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and amaZing service.

· Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.

· Provide marketing training for Clinic Directors and designated clinical staff.

· Maintain an updated database of referral sources in Salesforce

Job Requirements

Education:

· Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree

Experience:
· Two years of experience in medical/healthcare sales or similar role preferred

Travel required

· Must have a personal vehicle to perform job duties.
· Must possess a valid driver’s license.

Skills & Knowledge
· An individual should demonstrate the following competencies to perform the duties and responsibilities
of this position successfully:

· Problem-solving: Use sound judgment to exercise problem analysis and resolution

· Planning and Organization: The capability to plan effective routing to meet customers’
needs and keep top-of-mind awareness.

· Communication/Presentation: Strong networking and interpersonal skills in relating and
presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.

· Strong customer support orientation for both internal and external customers.

· Must be self-motivated and driven to succeed individually and in a group setting.

· Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must!

· Previous experience with healthcare sales and influencing primary
care and specialty care communities are a plus.

· Excellent multi-tasker in a fast-paced event management environment.

· Up to date on current trends in physician relationships and referral development.

· Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public
speaking.

· Excellent organization skills and experience with activity and event planning

· Proven ability to collaborate with constituencies and manage tasks to meet deadlines.

· AmaZing! customer service, ethic, and high expectations for quality.

· Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,
and PowerPoint.

· Adaptable to perform other work-related duties as assigned.

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