Job Description

Position Overview

The Performance Media Marketing Lead will lead strategic performance and growth media for the North America Media & Digital Marketing team, with a laser focus on elevated, full funnel digital media efforts. The individual will be a key senior leader on the team, critical to contributing to the success of our strategic company initiatives. 

Essential Duties & Responsibilities

• Oversee and develop North America performance and growth-focused media across SEM/SEO, Paid Social, Display, Affiliates, and Influencers.
• Direct responsibility of customer acquisition targets, and key marketing-driven commercial targets.
• Strategic development of customer communications across relevant media touch points, converting vision into actionable, measurable plans with clear goals, strategies, tactics, testing plans and measurement.
• Build holistic, cross-channel seasonal performance media plans against Ralph Lauren North America customer, sales, financial, and brand goals.
• Close collaboration with North America CIX team to utilize insights in development and continual optimization of successful customer marketing strategies through media channels.
• Lead advancement and evolution of complex performance media platform, targeting and content strategies, utilizing deep analytical data, strong brand judgement and customer experience skillset to develop media strategy and communication decisions.
• Accountable for all operational and executional aspects of programs the Performance team is responsible for, ensuring comprehensive and on-time deliverables, detailed budget and accounting management, and deployment of high-quality, business-driving, on-brand, and on-time campaigns. Meticulous measurement and takeaways expected.
• Elevate development and execution of performance media campaigns and activations, providing meticulous measurement, thoughtful insights and actionable takeaways to continually improve customer experience and business results.
• Utilize customer, site and digital marketing data to unlock new engagement strategies and business opportunities.
• Lead relevant agency and vendor relationships, developing and maintaining on point agency and vendor deliverables, along with strong relationships. Continual focus on relationship management and capabilities assessment.
• Effectively partner with widespread cross-functional partners in the formulation, development and execution of new media initiatives.
• Develop deep program insights for senior leadership, employing data storytelling with continual advocacy of elevated performance through a brand and customer lens.
• Close collaboration with the broader North America Media & Digital Marketing team for strategic 360-degree execution of brand initiatives and campaign launches.
• Manage competitive and industry intelligence, identifying current and forward-looking innovations and trends to inform the business.
• Effectively lead, coach and develop a team of direct reports.

Experience, Skills & Knowledge

• Multi-channel digital marketing experience, with deep experience in SEM/SEO, Paid Social, Display, Affiliates and Influencer Marketing. Agency experience a plus.
• Well-versed in all aspects of Marketing, specifically depth of understanding and experience in e-commerce with performance/growth channels; exceptional brand judgement required.
• Proven track record of driving results and thought leadership in a matrixed and multi-stakeholder organization; prior strategic planning experience preferred.
• Analytical thought leader with strong financial acumen, and ability to derive storytelling through data; comfort with various sets of marketing, customer and financial data, with ability to summarize in meaningful and actionable ways.
• Ability to prioritize responsibilities in line with strategic objectives.
• Proven comfort with complex media decisions, audience and tactic analysis.
• Solid understanding of the Ralph Lauren brand.
• Strong team player and self-starter, with the ability to communicate and collaborate well among cross-functional teams.
• Excellent organization, communication, interpersonal and project management skills.
• Strong follow through with attention to detail; willingness to be hands-on.
• Exceptional leadership skills; proven ability to mentor and develop a team of direct reports with proactive, enthusiastic drive to results.
• Exemplary written and oral communication and presentation skills, with experience producing content for C-Suite presentations.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

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